APPLIED NUTRITION PERIODIZATION
An 8-week intensive for nutrition coaches who are ready to stop guessing at the numbers.
Learn how to stop guessing at your clients’ macros, and start confidently running maintenance, fat loss, muscle-building, and performance phases using the data already in front of you.
Eight weeks of education + real-client data clinics, with ongoing access to The Periodization Dashboard to use with your clients when you graduate.
Starting October 5th
You’re already a good coach.
But if I asked you exactly why you chose your client’s current macros, could you explain it beyond:
“This should put them in about a 10% deficit.”
Or:
“We added 5% because they’re building.”
Or my personal favorite:
“Their weight hasn’t moved in two weeks, so I dropped another 100 calories.”
This is the part of nutrition coaching that almost no certification teaches you. Not how to calculate macros, but how to know whether they’re actually right. How to establish someone’s real maintenance calorie range without using a TDEE calculator.
Being able to confidently answer the questions:
❓How aggressively should they be losing?
❓How quickly should they be gaining?
❓ Whether a plateau actually warrants an adjustment.
❓How much more does someone need to eat when they have a performance goal?
And how to string all of those decisions together across six, nine, or twelve months so you’re not reinventing the plan every time a phase ends.
That’s what we’re going to spend eight weeks learning. And then I’m going to give you the system I use to actually do it.
“Data-driven coaching” is not the same thing as collecting a lot of data.
Most coaches I know already have plenty of data.
Your client has a food tracker, a coaching app, daily weigh-ins, steps, training logs, circumference measurements, progress photos, and possibly a spreadsheet with half a dozen tabs on it.
The issue isn’t whether you have numbers; the question is:
Do you know what those numbers are actually telling you? And how to pull them all together to form the bigger picture?
Because there is a huge difference between:
“My client’s average weight didn’t change this week.”
and: “My client is three weeks into a deficit, adherence is high, their rate of loss is now below the target range we established, activity is stable, and we have enough clean data to justify an adjustment.”
One is reacting to a number.
The other is running the nutrition periodization phase with clear objectives and data to back their decision-making. That is the skill I want you to have.
You already know how to coach the human part and get somebody to follow through.
What most nutrition certifications never taught you was how to take nutrition intake, adherence, scale trends, activity, performance demands, and periodization history and turn all of it into confident decision-making.
That’s the gap Applied Nutrition Periodization is built to close.
Over eight weeks, I’m going to teach you the nutrition periodization framework we’ve used across hundreds of clients inside EPN.
👉 How to establish the right targets.
👉 How to know whether the phase is actually progressing as intended.
👉 How to know when the data warrants an adjustment.
👉And how to decide what should come next.
Not using perfect textbook examples. Using your clients’ actual data and applying it immediately to your business.
YOU DON’T NEED MORE DATA. YOU NEED A SYSTEM FOR USING IT.
AND I’M GIVING YOU THE SYSTEM i Built.
Meet The Periodization Dashboard.
The Periodization Dashboard is the coach-side tool built around the exact framework you’ll learn throughout the cohort.
Instead of piecing together food logs, weight trends, measurements, activity, and phase history across six different places, you can pull it together in one place to evaluate:
Maintenance Ranges
Target rates of loss and gain
Adherence to the plan
Actual trendlines versus expected trends
Historical phases
Adequate fueling for Performance maintenance
Long-term nutrition periodization planning
You can even bulk-upload years of historical client data, so we can go back and evaluate phases you’ve already coached, rather than just waiting for new ones to happen.
The Dashboard does the math. You learn how to coach the answer.
Here’s what the 8 Weeks gets you
Think of Applied Nutrition Periodization as an accelerated course in the part of nutrition coaching that most certifications barely touch: how to actually run each nutrition phase, troubleshoot targets, fueling, and adherence.
Every week, we’ll take one piece of nutrition periodization, dig into the education behind it, and then apply it to real client data.
Not hypothetical Sally with seven perfect days of tracking.
Your clients. Their data. Their current phases. Your actual coaching decisions.
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Before we teach you a new framework, you need to know where the data lives.
We’ll walk through the full Dashboard: weight trends, nutrition intake, measurements, progress photos, performance data, biofeedback, target history, and the tools you’ll use throughout the cohort.
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This is the foundation everything else is built on.
We’ll dig into why maintenance is dynamic, why some clients have much more adaptive ranges than others, where TDEE calculators fall short, and how to use actual intake + weight-trend data to establish a client’s real maintenance range.
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Once you know maintenance, we can start building the roadmap.
We’ll cover how to sequence maintenance, fat loss, muscle building, and performance phases around the client’s goals, calendar, training, and real life, including when the best coaching decision is telling them that the timing they want does not make sense.
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Maintaining body weight and adequately fueling performance are not always the same thing.
We’ll dig into how uneven training demands change fueling needs, why averaging calories across the week can give athletes bad guidance, and how to track and account for performance goals
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No more “drop 5%, wait two weeks, drop another 5%.”
We’ll teach you how to use an established maintenance range and desired rate of loss to set the initial target, then use actual trends to determine whether an adjustment is warranted throughout the phase.
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Muscle building deserves more strategy than “add 200 calories.”
We’ll cover appropriate rates of gain based on training age, level of aggressiveness, and setting the surplus from top end of maintenance. Establishing guardrails for the phase, setting realistic expectations around muscle and fat gain, and knowing when to adjust.
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Real clients are messy.
Sleep, stress, sodium, carbs flux, activity, Menstrual cycles, travel etc.
We’ll teach you how to distinguish actual tissue change from noise and how to use scale trends, measurements, photos, activity, and lifestyle context together before deciding something is “wrong.”
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You'll bring your client case study and share exactly how to plan and adjust based on everything we learned in the first seven weeks. Cementing your knowledge and application.
Throughout the eight weeks, you’ll work with real client data, including historical phases you’ve already coached.
Go back to an old deficit or an old build.
A client whose numbers never quite made sense at the time.
And ask: Knowing what I know now, would I coach this client the same way?
By the end of the cohort, you’re not just learning how the system works.
You’re already using it to become a better coach.
THIS ISN’T A COURSE YOU FINISH AND THEN HAVE TO FIGURE OUT HOW TO IMPLEMENT
Every week includes:
Education
A deep dive into the nutrition periodization framework and the why behind the decisions.
A live coaching + data clinic
We’ll dig into the education and work through actual client scenarios together.
The Periodization Dashboard
You’ll be using the system with your own client roster as you learn it.
Mighty Networks community
Post questions between calls, learn from other coaches’ cases, and access everything in one place.
Recordings of every call
Because life happens.
By the time the eight weeks are over, you won’t be sitting there with 47 pages of notes, wondering what to do next.
You’ll already be doing it.
The intensive ends. The system doesn’t.
After graduation, you’ll have the option to continue with The Periodization Dashboard + ongoing coach community for $119/month.
That includes:
Continued use of The Periodization Dashboard
Your entire client roster and historical data
Ongoing Dashboard updates and new features
Monthly Coach Q&A inside Mighty Networks
And the subscription is not priced per client.
Whether you have 10 clients or 75 clients inside the system, it’s still $119/month.
What happens after eight weeks?
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WHo This is For
Applied Nutrition Periodization is built for coaches who already know how to coach.
Ideally, you:
Have 10+ active clients
Primarily work with clients who track macros or food intake
Already collect objective client data
Have enough coaching history that we can retrospectively evaluate previous client phases
Feel confident coaching the person, but sometimes second-guess the numbers
Find yourself defaulting to “add 5%,” “subtract 10%,” or “drop another 100 calories” because you’re not always sure what adjustment is actually warranted
Want a repeatable framework for maintenance, performance, fat loss, muscle building, and long-term periodization
You do not need to love spreadsheets or want to become a data nerd.
You do need to care about understanding why you’re making the decisions you’re making.
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Who this is not for
If your nutrition coaching model is primarily:
photos of food and vibes
…this probably isn’t for you.
If you don’t collect food intake.
If you don’t use macros.
If objective data fundamentally isn’t part of how you coach.
Or if what you want is an algorithm that makes every decision so you never need to understand the reasoning behind it —
skip this one.
The Periodization Dashboard is a tool for coaches who still want to coach.
THE FOUNDING COHORT
This is the first time I’m teaching the complete EPN nutrition periodization framework specifically to coaches alongside The Periodization Dashboard.
So I’m keeping the founding cohort intentionally small, capping at 10 coaches.
Starting October 5th, calls are on Mondays @ 9 AM PST // Noon EST.
Founding cohort investment: $899.
And because you’re the first group through it, you’re getting a founding price I do not intend to offer again.
You’ll also have the opportunity to help shape the Dashboard as I continue building features specifically for coaches.
But there are conditions, because conditions are what make a guarantee actually mean something.
Come to the first four live calls.
Add at least 3 real clients into The Periodization Dashboard.
Actually use what we’re teaching.
If by the end of Week 5 you cannot point to one coaching decision you made differently because of what you learned or what the data showed you, email me.
I’ll refund the course.
Four calls and relearning how to look at three clients’ data is enough to know whether this is changing the way you coach.
AND YES, THERE’S A GUARANTEE.
QUESTIONS YOU PROBABLY HAVE
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“Is The Periodization Dashboard replacing my current coaching software?”
Probably not (yet).
Keep using whatever already works for messaging, forms, training delivery, habit tracking, and client communication.
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“Do my clients have to use it?”
No. You can keep the Dashboard entirely coach-side.
Or, if it makes sense for your business, clients can access their own profile and upload their data themselves.
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“How much work is it to keep updated?”
We designed it specifically so this does not become your new Sunday-night administrative nightmare.
Data can be uploaded in bulk, and ongoing client updates take roughly 30 seconds per client per week.
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“Do I need to be good at math?”
No. You need to understand what the math represents.
I don’t need you to leave, able to recreate all the formulas from scratch.
I need you to explain why the target in front of you makes sense.
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“What if I disagree with what the Dashboard recommends?”
GOOD.
That means you’re coaching.
The entire point of Applied Nutrition Periodization is teaching you when the data deserves to drive the decision, and when what you know about the human in front of you should change it.
If I wanted you to blindly follow an algorithm, I could save us all eight weeks and just hand you the Dashboard.